And so is your brand (or it should be, oh boy how it should be).

We believe brands subjugate, transform and transcend.

What? Let me explain: you’re in a shop and you’re thirsty. You want a soda but not any soda, you want a Coke.

Why? Not because it’s less desirable when blind tested  and more expensive  (Yet the most consumed cola out there…). Because  it’s a damn good  brand!

Be the coke, become a power brand.


True Identity

  • Essence

We believe a brand is not defined by its visual identity alone, but rather emerges out of individual and collective perceptions and awareness, emotions and reactions, closely tied to a narrative - your story…

A compelling value proposition makes what you say and how you say it, work harder for you by
defining who you are. To give clarity to what you chose to say. And add confidence to how you choose to say it.

What we choose to say, and how we choose to say it, depends entirely on who we are.

  • Substance

We make sure that who you are appears clearly in your visual identity. We design graphic experiences to ensure you are true, distinctive and memorable. 

SAFRICLIDENTITY

 

Creative Content

  • Sultry Cinema

From internal communication videos to beautifully crafted film productions on a grander scale we’re there to meet all of your communication video, corporate cinematic & documentary needs.

  • Photographic Punch

Be it products or portraits, simple smiles or sautéed prawns, pixel perfect or gorgeously grainy, our photographic passion remains as strong as our cinematographic. 

  • Precious Print

Physical presence experienced through touch, taste, texture & tactility excites a sense of interaction, speaking an independent language, to perfectly complement or confidently challenge perception and impressions. 

  • Wonderful Web

In an age of exponential growth and a digitised deluge of information, savvy consumers are increasingly demanding rich, immersive online experiences that remain responsive, rapid and relevant.

Targeted Diffusion

Our growth hackers team make the impossible to set a virality inside your content and optimise a target diffusion. By observing metrics, analysing consistently we develop the perfect strategy with your ROI as our first guide.

We love community management and apply our knowledge to activate your audience and make it loyal to you.


We see the products of our projects as accurate reflections of the process that took place, the resources available as well as the team that made it possible. Our featured projects give an insight into the PARADIGM universe, providing a selection of stories from the studio & field.